Tata International Marketing Analysis Essay Example | Topics and Well Written Essays - 2500 words

Tata global Marketing Analysis - Essay ExampleIn developing countries like China, India, and Brazil the demand is a great demand for small cars, where the reason is that the majority of the population belongs to the mid-class and prefer small cars rather than super expensive luxury cars (Enderwick, 2012). Similarly, the rise of oil imports in the developed countries like US has lead to higher(prenominal) demand for fuel cost-efficient cars. This has somehow promoted small car models, which are highly fuel efficient and cost effective (Enderwick, 2012). This study will give a detailed epitome of Tata Motors Company in order to understand how much enterprise is successful in its ultra-low cost car brand Tata Nano (McLoughlin & Aaker, 2010). The analysis will evaluate Tata Nanos international selling strategy with respect to the global securities industry place segments. The discipline objectives in the study are to understand the position of Tata Nano trade and to know how Tat a Motors is compelling with its International commercializeing strategies (Kotler, 2009, pp.46). Background to Tata Motors Tata Motors is one of the major car manufacturing companies of Tata Group, the most recognized group in the Indian confused market. The group is present in 85 countries across the world with a workforce population of 300,000 population working at the same time (Weihrich & Cannice, 2010). The Tata Group has founded 98 companies working in divers(prenominal) market and business segments. All of this shows that The Tata Group is a leading benchmark in the Indian stock market and it is with a unified presence in the worlds multinational spectrum (Weihrich & Cannice, 2010, pp.103). Tata Motors is one of the stemming companies of the Tata Group. Along with the manufacturing of different car segments like trucks, trailers, and passenger cars, Tata Motors had found a distinctive recognition in India especially in passenger cars like Tata Nano (Akhanov et al., 2009). The car has become popular just because of its Ultra-Low Cost feature. It has touched the hearts of cardinal Indians, who love the car just because of its cheap and easy to afford characteristics. Tata Motors holding a 15-20 percent region in the Indian passenger car market has stabilized a good position domestically, save due to low international sales volume the brand is weak in the global market domain (Akhanov et al., 2009). Analysis and Assessment of Tata Nano Theory of Blue Ocean Strategy In a market there are two formats of industries, red oceans and blue oceans. Red oceans are old industries present with constituted norms and settings in the market while blue oceans are untouched market segments, where there is a topographic point to adjust new products with new trends (Kim & Mauborgne, 2005). Practice It was the fiscal 2008 when Tata Motors launched Nano on a global stage. The launch be the car to the Worlds cheapest cars category, where it got available in the price US$2,230. This was the first time that India retrieved such(prenominal) cheapest car, which included all the features of a brand new car with the drastic attribute of affordability (Pride & Ferrell, 2011, pp.652). The Nano brought lots of expectations for Tata Motors, where the essay has been to promote it in the European corners. In this respect, the company follows extensive growth strategies to bring the car on the International market segment, where there is a need to understand the global low-cost