Monday, September 16, 2019
Nature â⬠Man Destruction Essay
We as human beings are very fortunate to be living on this planet that we call Earth. We toil over the land, and in return we receive provisions off of which we live. Even though we get all that we need from this bountiful land, we still for some reason feel like we need to alter it. In doing so we also end up ruining the land that we thrive on. We reshape the world to fit our individual needs, and the earth just doesnââ¬â¢t work that way. Everything on this planet has a purpose, from the largest animal to the microscopic bacteria, and without it, it is impossible to live in harmony People have learned how to turn wild natural areas to dram land, how to exploit minerals to adapt their needs, how to build roads and houses to expand their territories. People continuously improve their knowledge and develop technologies to improve their lives. It is undeniable that these activities of human beings make their lives better than ever before. Nevertheless, those activities also cause side-effects to the Earth because of pollution, deforestation, and exaggerated natural resources exploitation. ââ¬Å"As Man progresses scientifically, he has also become more destructive.â⬠Examine the statement with respect to events and happenings around you and giving sufficient examples wherever necessary. Man has, over the ages, been progressively moving towards a world and life of destruction. What most people fail to realise is that this destruction is not only the destruction of the world around us, but also a systematic destruction of the universe inside ourselves. Man has been destroying trees, forests, the birds and the bees, and on a completely different level, he has been destroying himself in terms of his mind, body and soul. forest is asking for help in desperation. For last few decades, the forest areas have been reduced to 50 percent because of human deforestation. Green forestland of the Earth can be compared to the lungs of human. How healthy you are if their lungs are trespassed. I am sure that you will get more difficult with aspiration; as a result your health will be affect badly. From this example, we can infer that how serious problem our Earth has to face with. I wonder how long it can endure. In conclusion, the human beings harm the Earth. Human beings as well as their dear planet, the Earth, have been badly suffered by what caused by humans themselves. I hope that humans are soon aware of those problems so that they can have suitable policies in order to not only improve their lives but also keep and maintain the Earth fresh and green. Science
Sunday, September 15, 2019
Why you should follow nutrition
à IntroductionOf the many things one can do to enhance oneââ¬â¢s state of health, none is more important than maintaining proper nutrition. The mind and body cannot function optimally without the proper supply of nutrients and energy obtained from food.A key tenet of the holistic approach to health is that each person must take responsibility for his or her own health. Making intelligent decisions about nutritionââ¬âabout what and how much to eatââ¬âis an important part of this responsibility, because the diet one chooses and follows can keep one healthy. In the words of Philip Lee (1977) professor of social medicine at the University of California, San Francisco, School of Medicine:As a nation we have come to believe that our medicine and medical technology can solve all our major health problemsâ⬠¦ But the problems can never be solved merely by more and more medical care. The health of individuals and the health of the population is determined by a variety of biolo gical (host), behavioral, sociocultural, environmental factors. None of these is more important than the food we eat (Burkitt et al. 1974).Good nutrition: Striking the Right BalanceWhat is the best argument for following a good nutrition in oneââ¬â¢s life instead of eating all the junk food one can consume. Every personââ¬â¢s body has a unique chemical and physical composition that corresponds to a state of optimal wellness, because the human body is constructed of atoms and molecules that are arranged in particular combinations and proportions that are unique to each person. Oneââ¬â¢s body contains few of the same atoms and molecules it had even a few weeks ago, because its chemical constituents are continually replaced by different atoms and molecules acquired from the food one eats.There are about forty known essential nutrients and perhaps others are not yet identified, that must be continually resupplied to the body (Ricciuto). Failure to obtain enough of one or more o f the essential nutrients can result in a nutritional deficiency disease, such as goiter (enlarged thyroid gland), which may be caused by too little iodine, beri-beri, a disease characterized by weakness and wasting away that is caused by too little thiamine (vitamin B1), anemia (too few red blood cells) from insufficient iron; and blindness from vitamin A deficiency, the most common cause of blindness in children, world-wide. Since all nutrients act in concert, a deficiency of one may impair the utilization of others even if the others are acquired in adequate amounts. Thus, a proper nutritional state is a matter of maintaining a complex balance of the essential nutrients.One can argue that one eats a little of everything in the proper amounts just to keep fit. But still it does not work that way. This is because poor health can result in eating too much of certain kinds of food, or from eating too much in general. For example, overeating is the principal cause of obesity, which co ntributes to the development of such serious diseases as high blood pressure, stroke, diabetes and some forms of cancer. Cancer of the colon may be related to eating too much meat and processed foods and not getting enough fiber or roughage that may be essential to maintain a healthy colon. High salt intake is related to high blood pressure and high sugar intake is related to tooth decay (the most prevalent disease in the industrialized world). Much of the tooth decay could be prevented if people followed very simple nutrition rules (Breslow & Enstrom 1980).Physiological Benefits of Body WorkOur industrial society depends on an enormous variety of machines that free people from an equally enormous number of physical tasks. Some of these tasks, such as heavy construction work of large-scale farming, would be well-nigh impossible without the help of machines. Others, such as traveling to work or school, getting to the seventh floor of a building, or washing clothes, could be accomplis hed without the aid of machines (and some people argue they ought to be), but few of us are likely to give up the use of cars, elevators, and washers. They simply make the task of daily living easier. As a result, few people do much moving around under their own muscular power. That is, many of us get little exercise.According to William B. Kannel and Paul Sorlie (1979) who have studied the effects of lifestyle on the occurrence of heart disease:à ââ¬Å"Over the past quarter of a century, there has evolved a growing suspicion that the transformation of man by modern technology from a physically active agrarian creature to a sedentary industrial one has exacted a toll in ill health. The evidence on which this is based comes from epidemiological studies, clinical observations, and the work physiologist. Most of the attention has been focused on the possible contribution of physical indolence to the development of cardiovascular disease, the chief health hazard of affluent societies and their leading cause of death.â⬠In addition to the physiological benefits, regular physical activity has psychological and spiritual benefits as well. Fr example, a study of middle-aged university professors found that regular exercise made them more self-sufficient, more persevering, less likely to experience mood swings, and more imaginative (Ismail and Trachtman, 1973). In another study, both men and women university students who engaged in regular physical activity were found to have greater self-control, to have increased self-awareness, and to be more self-directed. They also demonstrated a positive self-image (Jeffers, 1977).One of the principal psychological benefits that can come from regular body work is experiencing periods of relaxed concentration, characterized by reduction in physical and psychic tensions, regular breathing rhythms, and increased self-awareness. This experience is often compared to meditation. Tennis instructor Tim Gallwey (1976) describes fou r stages for obtaining a state of relaxed concentration through body work. The first stage, ââ¬Å"paying attention,â⬠occurs at the beginning of a body work session and involves riveting your concentration on your body work and excluding all other thoughts. The stage of paying attention requires a certain degree of self-disciplineââ¬âthe desire and ability to say ââ¬Å"noâ⬠to other demands on your time and energies and to say ââ¬Å"yesâ⬠to yourself.WORKS CITEDBurkitt, D. P. Walker, R.P. and Painter , N.S.à ââ¬Å"Dietary Fiber and Disease.â⬠Journal of theAmericanà Medical Association, 229 (1974), 1068-1074.Breslow, L. and Enstrom, J.E. ââ¬Å"Persistence of Health Habits and Their Relationship toMortality.â⬠Preventive Medicine, 9 (1980). 469-483.Ismail, A.H. and Trachtman, I.E. ââ¬Å"Jogging the Imagination.â⬠Psychology Today. 6(1973), 78-82Jeffers, J. M. ââ¬Å"The Effects of Physical Conditions on Locus of Control, Body Image andInt erpersonal Relationship Orientations. University Males and Females.Dissertation Abstracts, 37 (1977) 3289.Kannel, W.B. and Sorlie, P. ââ¬Å"Some Health Benefits of Physical Activity.â⬠Archives ofInternal Medicine, 139 (1979) 857-861.Ricciuto, Anthony. What Power Nutrition can do for you. Retrieved April 19, 2007 at:http://www.bodybuilding.com/fun/anthony26.htm
Saturday, September 14, 2019
Discuss how Rhys Ifans and BBC Shorts Production ââ¬Årealisesââ¬Â Act 2 Scene 3 Essay
Discuss how Rhys Ifans and BBC Shorts Production ââ¬Å"realisesâ⬠Act 2 Scene 3 for television. Do you think this is a successful adaptation? The scene we are studying is directly after the killing of Duncan. This will mean the Director and Actors will have to create a realistic setting. There will be a lot of drama and tension. We all know that Macbeth killed Duncan but what the production has to do is show that he is trying to play along with the rest of the characters as though he is as surprised as them. I have decided to focus my attentions on the BBC Shorts Production of this scene, directed by Justin Chadwick. Firstly we are introduced to the actor, Rhys Ifans, who is to play Macbeth. He is extremely interested in this dynamic character and the scene he is to perform in. He hopes in his performance to convey the conflicting emotions of Macbeth. Macbeth has just murdered the King. He knows this and cannot escape this reality. When Macbeth brings Lenox and Macduff to the room where Duncanââ¬â¢s body lies, he cannot face to go into the room yet he cannot change what has happened. He is trapped. Ifans also describes how there is a ââ¬Å"plethora of optionsâ⬠which the language offers to the actors meaning the character is diverse and can be performed in many different ways. The actors also have to display the relationship of Macbeth and Lady Macbeth. She has been the dynamo behind him all this time. Yet when he kills the henchmen we realise that he is no longer ââ¬Å"plottingâ⬠with her, but has left her behind. He is also angry with her. He feels as though he has killed for her affections and to prove his manliness which angers him. Lady Macbeth is still a strong character but the actress playing her, Abigail Campton, needs to show that the tables have turned and she has been forgotten. Ifans needs to portray Macbeth in such a way that shows us he detests Lady Macbeth for what he ultimately thinks she pushed him to do. There is also the suggestion that Banquo is suspicious of the Macbeth and his wife as he is shocked at Lady Macbethââ¬â¢s response to the hearing of the killing when she immediately thinks of her reputation, rather than Duncanââ¬â¢s welfare; and when MacBeth defiantly kills the Henchmen. Banquo, played by Dave Fishley, needs to show that he has a close relationship with Macbeth and he knows that although Macbeth is a brave soldier he is not a cold ââ¬â blooded killer. This production is set in a Modern Gothic Mansion. This is important because at MacBethââ¬â¢s time it was gothic so this is an updated version. It is supposed to have affluence and decadence but with an end of the millennium feel to it. The setting is as though it is the morning after a huge party. Top designers such as Gucci, Versace and Alexander McQueen create the costumes. They are very extravagant which suits this production. Ifans creates the atmosphere by saying it gives us a sense of ââ¬Å"heightened reality where anything can happenâ⬠. The millennium feel also fits in as it gives us the feeling that it is the end of an era and the beginning of a new one. It would be very difficult for the director to do this scene as it is taken from a very diverse text and he is only concentrating on this section of the play. The production opens with a Prologue: a piece of drama that is not in the text. He decides to show us the actual murder of Duncan, which has spine-chilling effects. The first Shot we see is of a ââ¬Å"doorâ⬠far away. The door is actually a white curtain, which could refer back to earlier in the text when Macbeth talks of ââ¬Å"wicked dreamsâ⬠and how they ââ¬Å"abuse the curtained sleepâ⬠. When you are sleeping you are protected unless you are disturbed by something evil. The colours in this shot are blue and grey suggesting coldness. There is the sound of a heavy drum and the camera does not zoom up to the door but cuts three times, which creates drama. Heavy breathing is also heard. I feel the director is trying to show us MacBethââ¬â¢s journey as he goes to kill the King. It is dramatic and the camera is angular. Your attention is totally fixed on the door. The door is a bright white, which signifies that good lies behind it and is going to be destroyed. In the final cut there are noticeably two people posing as statues. They are Egyptian Ka Statues. These statues were put outside the tombs and it was believed the soul of the dead inside would be transferred into the statue. This is significant, as we know Duncan will die in this room yet by having real people pose as the statues intensifies what is about to happen. There is not one statue but two, implying that there will be more deaths after the King. There is then an abrupt change. A dramatic colour change is noticed. It is a deep red but it is also very dark and there are shadows being formed. This is very dominant after the greys and blues. The light is almost as though it is infrared so we can see into the darkness. I think this is to show that it was night time and the red creates the image of evilness and blood. The actual act of the murder is done very cleverly. We see a close-up of Macbeth leaning over Duncanââ¬â¢s sleeping body. His face is tense and his eyes wide to show anxiety. The shot then cuts to Duncan abruptly waking up. There is another quick change of camera as Macbeth makes his first wound in Duncan and then there is a shot of Lady MacBethââ¬â¢s eye. By introducing her into this scene it shows the control she had over Macbeth and could also suggest he is thinking of her as he kills. The camera then goes back to Macbeth who stabs Duncan twice more then leans over his body breathing deeply. This image is very sexual and his breathing represents a man at the height of sex. Again this makes us think of Lady Macbeth. She challenged her husbandââ¬â¢s manhood when he was having second thoughts about the murder. This could also suggest that they both are sexually aroused by the thought of the murder. By killing the King he is in some way making love to her. The dagger is then used as a phallic symbol, which is a representation of a manââ¬â¢s penis in Greek Legend. Macbeth looks straight into Lady MacBethââ¬â¢s eyes as if questioning to see if he had performed well enough for her. Also by having Lady Macbeth at the murder heightens the drama, as though she is still pushing him. He then offers her the daggers. This again is a sexual reference as he is offering her his manhood and she takes it away, satisfied. We are then taken to outside the door and it is now a retreat away rather than coming towards it. The retreat is slow and gives us the feeling of dizziness, as though Macbeth is faint after completing the deed. There is a backlight now behind the door suggesting that something has happened. There is the sound of music now. It is quite futuristic with slow rhythm tic beats and creates the perfect atmosphere for the next shots. It cuts to a Landscape shot of the main hall of the mansion. The camera slowly moves to the right. Firstly we see Macbethââ¬â¢s arm. He is holding on tightly to the railings behind him. His head is down and he is still breathing very heavily. His position is suggestive of the crucifixion, almost as though he is crucifying himself for his actions. His behaviour could also represent drugs as the night before was a party. Macbeth is presented by Ifans as sleep-deprived and high. He then looks directly into the camera, which is very dramatic. It implies Macbeth is dangerous as he stops breathing so heavily, as if he is beginning to calm down. This makes the character seem very frightening. The camera then gives us a wider shot of the gothic hallway. At the gothic arches there are colours of deep pink and red on them. This is significant as there has been a murder. Lighting is being used again to show the change in the atmosphere. The drumbeat continues as the camera cuts to a room full of sleeping people. They are lying ââ¬Å"sprawledâ⬠across the floor as if they just fell there after their night of partying. We are then shown a close-up shot of Lady MacBethââ¬â¢s face. The camera is at an angle, which could represent the confusion. Her face is shadowed and she is wearing heavy, dark make-up. This makes her appear evil with no compassion for what has just taken place. Campton has a wonderful glaring look in her eye enabling us to see how cold this character is. This then cuts to the porter who jumps up from the mass of sleeping bodies. Before this character even speaks we know he is going to be outrageous. The costume is really brought into effect here. The wacky headdress and slashed top, along with the mad antics of this character provide this dark scene with some light relief. The Porter is being very crude, shouting, laughing and running about. This could help us realise how the other people in the house were feeling. They were probably hung over and confused about their actions the night before. An interesting shot is taken when there is an Ariel view of two stairwells inter-linking. The Porter runs up and down appearing at different places. This could represent the confusion of the mind and also gives us an image of hell as he is talking about letting people through. It is an image of eternity. Also as he approaches the door quickly, we can see a statue with an orange glow. This is another sign that this house is connected with the evils of hell and because this is the topic the porter is talking about, it makes it all the more dramatic. Two new characters are introduced. Macduff who is played by Christopher Colquhen and Lenox played by Joseph McFadden. They arrive to awake the King as he had made plans to go early. There is the creation of tension, as Macbeth appears on the line ââ¬Å"Is thy master stirring?â⬠As he enters there is a high sound of a computerised noise, like a string on a violin, which causes tension. There is still the rhythm of the drum representing the heartbeat. This is to show Macbeth may look cool on the outside but there is still the anxiety hidden inside. He speaks calmly to both men and tells them he will bring them to the King. He arrogantly walks through them and there is even a hint of bisexual advances between Macbeth and Lenox as they look at one another. Macbeth is relaxed and cool yet the walls are still red showing the truth. We are then taken back to a far off shot of the door. This time two cameras are used. One to show the men as they walk toward the door and another to show what they are looking at. This is a repetition of the opening of the scene. Macbeth is making the same journey. This whole sequence is slowed down and the camera is swaying. The music becomes louder and as the three men walk toward the door they almost seem like models walking on the catwalk. This represents the stylishness of the production. Macbethââ¬â¢ suit is a tie-dye effect with white and dark blue. The colours are dramatic because it is almost as if his goodness which is represented by the white colour is being covered up by the darkness of the murder, the dark colour. The modern cinema idea comes into play here as the three men walk toward the door, almost like three warriors or FBI agents about to uncover something. There is a glow of red behind the three men, which is very effective. The slowing down of the camera leav es us to wait in anticipation of what is going to happen. They arrive at the door and Macduff goes in to wake the King. Ifans shows us that Macbeth cannot face going inside by continuing to stare at the door, waiting for the truth to be revealed. The cleverness of the text means that although Macbeth will not go into the room, he cannot escape his actions and Lenox represents the death with his words. Lenox is making polite conversation about the weather and as he recounts how the night had been bad due to weather, Macbeth begins to focus on what Lenox is saying. As Lenox speaks of ââ¬Å"Lamentings heard Iââ¬â¢ the airâ⬠, we can see by Ifans facial expression that he is re-playing what the murder was like in his head. His position on screen is identical to at the start of the production when he is about to stab the King so visually we are reminded of the killing also. The drum becomes louder here as though Macbeth is anxious. MacBethââ¬â¢s reply totally understates everything which Lenox has said, ââ¬Å"ââ¬Ëtââ¬â¢was a rough nightâ⬠. The music heightens here to create drama as Macduff re-enters. He is standing with his head lowered and mutters the word ââ¬Å"Horrorâ⬠as if in total disbelief. The lighting is clever here and we cannot make out his eyes as they are blackened. This is to represent that he has been blinded by the sight he has witnessed and links to the reference in his speech about ââ¬Å"gorgonsâ⬠which are terrible monsters that blind people. As Macduff comes forward in between the two other men it shows that one of MacBethââ¬â¢s eyes are blacked out. This could tell us that he two has been blinded but only partially, not fully. Colquhen is excellent as Macduff. Usually, in other productions such as Channel 4ââ¬â¢s version directed by Michael Bugbane, we see the character run out of the room shouting in utter disbelief. However, Colquhen gives us the sense that the character is almost faint due to the sight he saw. He begins to walk up the corridor talking in shock and thinking of the people he has to deliver the news to such as the Kingââ¬â¢s two young sons. This is when he begins to seem deeply angered and spits out his words for the whole mansion to here. This leads us to the room, which Lady Macbeth is in. Macduff enters. Her position is excellent. She is sitting high up, almost as though she is already on the throne assuming power. She speaks to Macduff in a nasty way. She almost spits out the line, ââ¬Å"Whatââ¬â¢s the businessâ⬠¦Ã¢â¬ and commands him in a strong voice to speak. Macduff refuses to tell the ââ¬Å"gentle ladyâ⬠what has happened and this is very ironic. It is like black comedy. She is looking very domineering while sitting on her throne and speaking cruelly to Macduff yet he still remarks she is a woman and cannot handle what he has to say. Banquo enters asking about the confusion and Macduff whispers it into his ear but Lady Macbeth overhears. Campton speaks with venom in her words. She sneers at the thought of Duncan being killed in her house. She is showing that Lady Macbeth is not worried about Duncan but because it happened in her house and she will seem responsible. Her costume emphasises this part of her character as she is wearing dark clothes with an elaborate hat, almost like a crown. Banquo is disgusted at her reaction and talks through gritted teeth. He directs the line ââ¬Å"Too cruel anywhereâ⬠at her implying his suspicions then turns his back to her to show he does not want to talk about what happened with her. Macbeth then enters with Lenox. He is no longer wearing his coat so he is identical to how he looked when he killed the King. This is ironic, as he has just come back from killing the henchmen. He immediately looks at Lady Macbeth. This is to show he sees her as the primary force in all this mess. Macbeth begins to speak and does so in an accusing way. We know he is speaking for the benefit of Lady Macbeth. He spits out the words almost as though he is ready to burst into tears. His line ââ¬Å"Had I but died an hour before this chance, I had lived a blessed timeâ⬠, is full of regret and is his way of telling his wife this. Donalbain, one of Duncanââ¬â¢s sons wakes up and questions what is happening. Macbeth responds to the young Princeââ¬â¢s question in an insane way. He holds the Princeââ¬â¢s head in his hands firmly and gently shouts into his face. This shocks the other men. Macbeth speaks to Donalbain in poetical language saying ââ¬Å"the fountain of your blood is stoppedâ⬠, whereas Macduff Comes straight to the point by saying his father is dead. Macbeth then holds the Princeââ¬â¢s head into his chest. He is realising the effect the murder is going to have on so many people and although it would appear he is comforting the Kingââ¬â¢s son, he is actually comforting himself. Lenox tells the young Princeââ¬â¢s that the evidence of the bloodied knifes show that the henchmen are guilty and Macbeth announces to the group he killed them in fury. Macduff questions this action and it is the first hint of suspicion by someone other than Banquo, who has been standing behind Macbeth trying to look into his face and discover the truth. Macbeth begins his speech to stick up for himself after MacDuffââ¬â¢s question. He starts to walk around the group of people gathered talking into their necks as though he is sniggering at them because they questioned his actions. As he is explaining the emotions that were running through his body when he discovered the henchmen, he makes eye contact with Lady Macbeth and begins to walk toward her. On the wall behind Macbeth there is a modern painting that looks like the image of the crucifixion. This is a connection with the image of Macbeth earlier in the production and could also be a sign that he has made a mistake and will be punished. He comes to Lady Macbeth and grabs her head into his hands as he did with Donalbain. He begins to describe the actual stabbing, ââ¬Å"Here lay Duncan, His silver skin laced with golden bloodâ⬠and spits the words into her face. Ifans wanted Lady Macbeth to know exactly what the murder was like and how gruesome it had been. I feel he is so passionate as he speaks because of her earlier accusation to him only loving her if he performed the murder. He is showing her what a mess he has made to prove his love for her and he is very angry. This is when we see the power switch between the two characters. She is genuinely frightened by his reaction and tries to free herself from his grip with trembling hands. Chadwick decided not to have Lady Macbeth faint, as it would not work in this situation. Instead he changes the meaning of the words spoken. When Lady Macbeth says ââ¬Å"help me henceâ⬠she is asking the others in the room to help her, not because she feels faint. When Macduff steps forward he takes a hold of MacBethââ¬â¢s arm and says, ââ¬Å"Look to the Ladyâ⬠. He is asking Macbeth to look at how he has scared his wife not for someone to attend to her after she faints. This was a very good idea and adds variety from other productions. When Lady Macbeth shouts for help we know she is doing this because Macbeth has overstepped the mark and is revealing too much. This is her way of trying to put him back in his place. Banquo then makes a declaration of loyalty to the dead King to question ââ¬Å"this most bloody piece of workâ⬠and directs this speech at Macbeth. Fishley is trying to show that Banquo is taking the moral position. When he speaks he stresses the word ââ¬Å"Iâ⬠as though he is distancing himself from Macbeth. The other men in the room plight their feelings also but Macbeth remains silent which shows he is no longer the same and is excluded from the declaration. The drum again becomes louder and quicker as we sense MacBethââ¬â¢s anguish. All the men leave the room and dramatically Lady Macbeth is left alone. She is still leaning against the wall and no longer looks as strong as before. She is by herself and this is significant to the rest of the play. Macbeth no longer needs her. The scene finishes with Donalbain and Malcolm speaking of how they must flee as there are ââ¬Å"daggers in menââ¬â¢s smilesâ⬠and they could be in danger. Chadwick again introduces a new idea that Macbeth overhears their conversation about them both fleeing to England and Ireland. This shows us that Macbeth is not finished and will go on to lead a life corrupt with murder and evil. The final shot is of Macbeth looking straight into camera with a sly smile on his face. Ifans was trying to show that there has been a change in Macbeth and he is no longer the man he was before. The colour is again dark grey and blue implying he is cold to human feelings. This ends the scene in an interesting climax and leaves you wondering what will happen next.
Friday, September 13, 2019
Correspondence packet Article Example | Topics and Well Written Essays - 1500 words
Correspondence packet - Article Example This social group has proved to constitute the bulk of our consumer audience (which isnââ¬â¢t surprising as the clothes produced by our company are orientated on youth), and we need to sense their needs and tendencies in their behavior accurately in order to increase our benefit. Thus, as marketing researches show, the internet has become virtually the main tool for advertising and promoting goods among a very wide category of consumers. Thus, our target audience tends to use the internet the most among all other media, and it is the area where we need to display our significant place in fashion clothing industry. Our surveys show that about three quarters of our target audience tends to use internet daily. On the other hand, popularity of television has dropped considerably in the recent years. This tendency, as you can clearly see, has a profound impact on our industry, too, as we currently focus our major efforts on the outdoor advertising and TV commercials. DIVERSE clothes, Inc. must shift focus from TV advertising to the Internet advertising using all its means like banners, pop-ups and e-mail ads. Changing our strategy will allow us to reach the greater number of our potential consumers who are young adults. The World-Wide-Web provides a valuable platform to place ads with the aim to reach millions of consumers around the world (Hamel). Again, surveys indicate that such websites as Google, Facebook, Yahoo!, Twitter and YouTube are among the top 10 most visited websites. This gives us a hint about where our efforts should be concentrated therefore. If we shift focus from radio and TV advertising to the popular Internet sites, we will increase popularity of our company and achieve much success in promotion of our products. And, obviously, the rate of sales is likely to increase considerably. Concerning the financial aspect of the issue, I would like to suggest simply redirecting
Thursday, September 12, 2019
Policemen of the World Research Paper Example | Topics and Well Written Essays - 1250 words
Policemen of the World - Research Paper Example The situation in Libya can be traced back to when the Arab Spring occurred and protests began in many nations that are part of the Arab league. The uprisings led to the removal of several heads of state through force such as the ousting of the president of Yemen and also the peaceful resignation of the Tunisia Prime Minister. In other parts of the Arab world the effects of the riots are still been felt as seen with the case of Syria in which there is still a civil war. The citizens of Libya were part of those who rebelled against the leadership but the government of Muammar Gaddafi instead of resigning decided to suppress the revolutionaries by use of force. The United States together with NATO received a lot of criticism from the Libyan government as well as from African leaders who felt that there was a disregard for the sovereignty of the country and international law. Gaddafi also enjoyed a good level of support in his home country more so since Libyaââ¬â¢s economy had grown s ignificantly under his rule and so he did enjoy significant support in the country (Lengeni 2012). The Al Qaeda is a terrorist group that was located in Afghanistan, however after the US invaded Afghanistan they shifted to north of Pakistan where they are currently located. The United States has since then been sending drones in Pakistan until present day due to the presence of Al Qaeda in some of its remote areas. The Pakistan government has constantly criticized this move by the US government however due to its poverty levels and inadequate military it is unable to either crush the Al Qaeda rebellion or stop US from sending drones to its territory. The attacks have been mainly focused near the Afghan border as this is where most Al Qaeda rebels are situated. Many US citizens have always felt that the activity of US in Pakistan was excessive and beyond their duty and that withdrawal should not only be done but the drone strikes were unnecessary in the first place. The US government has therefore been in constant dialogue with the Pakistan government on setting up some terms and conditions which once they fulfill the drone strikes can end. The economic crisis that hit the nation from 2009 ââ¬â 2013 was another factor that made the drone strikes have a negative image. The cost of the war in Iraq and Afghanistan had already passed the billion dollar mark and the public felt that it was time to withdraw their troops; the people also felt that there was no need for continued air strikes and military presence in Pakistan. The Pakistan government has however been in a controversial situation since the leak of documents showing that they supported the air strikes as they too feared that the entry of Al Qaeda into the country could lead to the removal of the already weakened government (Lister, 2010). The development of US into a world superpower was led by several factors one of which was the gradual deterioration of the British Empire. Britain had faced several rebellions in the territories that it held and this had led to its army being severely weakened as WWII started. Other European nations that had also been viewed as superpowers such as France had also significantly weakened and so could not aid Britain much when the war started (Whitehead, 2006). The impact of the
Wednesday, September 11, 2019
Marbury v. Madison and It's Effects on the United States Today Term Paper
Marbury v. Madison and It's Effects on the United States Today - Term Paper Example The rising power of Adams-appointed Marshall also pushed the judiciary into the political struggle between Federalists and Republicans and made the Marbury v. Madison a critical pawn in the government's political chess (Henderson, 2010, p.43). This paper summarizes the facts and decision in the Marbury v. Madison and explores the effects of its ruling on the United States today. It argues that the Marbury v. Madison emphasized the role of the independent judiciary, separation of the judiciary from political squabbles, and the importance of checks-and-balances in the American government. Marbury v. Madison: A summary As his term ended, President John Adams had made a number of federal appointments, including William Marbury, as justice of the peace in the District of Columbia, in the process known as ââ¬Å"midnight appointments.â⬠Thomas Jefferson, the new president, noticed the pile of documents related to these appointments and refused to recognize them, including Marbury's ap pointment. The Secretary of State James Madison should have delivered these appointments, but he followed Jefferson and did not deliver Marbury's commission (Henderson, 2010, p.59). Marbury sued Madison, and the Supreme Court handled the case. ... The primary question is that: Could Congress, based on the 1789 law, broaden the original jurisdiction of the Supreme Court, as indicated in Article III of the Constitution? Article III clearly stated that: ââ¬Å"In all Cases affecting Ambassadors, other public Ministers and Consuls, and those in which a State shall be a party, the Supreme Court shall have original jurisdiction. In all other cases before mentioned, the Supreme Court shall have appellate jurisdiction both as to Law and Factâ⬠(qtd. in Henderson, 2010, p.60). Marshall argued that according to the Judiciary Act of 1789, delivering these commissions for judges and justices was unconstitutional, since it provided higher authority to the Supreme Court, which infringed on Article III of the Constitution. The Congress did not have the authority to expand the powers of the Supreme Court. Hence, the Supreme Court ruled that the Judiciary Act of 1789 was unconstitutional and should not be followed. Since the law that prov ided authority to the Court in issuing writs of mandamus was void, the Court could not give a writ of mandamus and Marbury v. Madison had been dismissed. Effects of the Marbury v. Madison Independence of the Judiciary Marbury v. Madison asserted the role of an independent judiciary in having the ââ¬Å"last word in law and the Constitutionâ⬠(Sloan & McKean, 2009, p.49). Chief Justice Marshall established the Court's authority ââ¬Å"to say what the law isâ⬠(Lively, 2000, p.392) and not have the executive and legislative power dictate how the law should be interpreted by the judiciary. This case is a landmark case, because it emphasizes the power of the judicial review in aligning laws with the Constitution. Marshall provided a ââ¬Å"narrowâ⬠interpretation of the limits
Tuesday, September 10, 2019
Distinguish between price elasticity of demand, cross elasticity of Essay
Distinguish between price elasticity of demand, cross elasticity of demand, income elasticity of demand and price elasticity of - Essay Example Section 1: Explanation of important terms 300 Price elasticity of demand Price elasticity of demand shows the relationship between the changes in the quantity demanded of any specific product with the changes in the price of that specific product. The terminology of price elasticity of demand is generally referred to analyze the sensitivity of the prices of the product (Hanushek, & Quigley, 1980). Price elasticity of demand can be calculated using the following formula: If there is a little change in the prices of the good and this small change can cause a large change in the demand of the product, then such a product is said to be elastic. However if there is a significant change in price level of the product but even this significant change in price level cannot cause a small change in the quantity demand of the product then such a product will be said as price inelastic. Cross elasticity of demand In order to analyze the responsiveness of demand of one product when the price is ch anged for another product then it is called as the cross elasticity of demand. ... The following formula is used to calculate the price elasticity of supply Section II: actions that are to be taken to reduce price fluctuations Price is one of the most important factors that influence the purchasing decision of the consumers. It is also the most important factor that influences the production decision of the producers. Therefore changes in price of commodity can influence both the demand and supply of products. Therefore the role of the government is to offer stability in the prices of commodities so that the overall economy can be stable and more stable decisions are taken. There are number of reasons why price level should be stable and one of the most important reasons is that if the prices are more constant and stable then the producers would be able to plan their production accordingly. As producers plan production at a specific level at a constant price, but if the price changes then it can influence supply. For instance, if the price is increased then it will increase the supply of the commodity as shown in the graph below: As the prices have increased, producers want to increase their production so that they can earn more and sell more products at the higher price. However with increase in price, the demand of the products have reduced and thus it is showing that the consumers are not willing to buy the same amount of commodity at the higher prices. Therefore it is showing that the increase in price has increased the supply but it has decreased the demand. Thus a new equilibrium has been formed at Price level P1 and Quantity Q1. Changes in the price level influence the demand and supply of the goods and therefore it is shown that
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